TV when it's on, art when it's off. 

Samsung The Frame has become a viral sensation as the interior designer's favourite television. It's an elegant way to add a TV to a space that might not otherwise accommodate one, mounting closely to your wall to look just like a picture frame. 

When the TV is off, it displays art you've downloaded from galleries or uploaded from your smartphone. Ambient light and motion sensors optimize brightness and colour tone to keep things looking natural. Then, when you turn the TV on, enjoy a 4K QLED TV with smart features for easy streaming.

The Frame LS03D features a matte display, drastically reducing screen reflections and making artwork look even more realistically textured. And its artful colour is now validated by Pantone, the global leaders in colour science.

For additional customization, optional bezels are available in a variety of finishes. Samsung has also created a matching compact soundbar in white or black, designed to blend onto your wall or furniture while making your Frame TV sound as good as it looks.